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About Altogether Lovely Inc.

Altogether Lovely, Inc  is owned and operated by Demetria Hayden, an African-American business woman, mother, wife and Minister who has 30+ years of experience in the beauty industry.


The business is focused on four distinct customer markets: hair services, hair care products, education and outreach.  We provide top-notch hair services supplemented by a signature line of quality, attractively packaged hair products, and educational opportunities for hair care professionals and consumers all at affordable prices. 


Demetria, a.k.a. Dee, is a Licensed Cosmetologist, Cosmetology Instructor; and Certified Hair Care Practitioner, specializing in hair loss.  She's also a licensed and ordained Minister under the leadership of her husband Pastor Wesley Hayden, Love Unlimited Christian Ministries Center.


What began as a young girl’s ‘hobby’ in her parent’s home, evolved into a African American female-owned business.Her love of hair and hair care, and experience treating hundreds of customers, led  to the development of the HEALTHY HAIR COMES 1ST hair care product line.. A line of hair products to treat and maintain healthy hair and scalp. 


Word from Demetria


Even though I am a business owner with many years of experience in my trade, I acknowledge that I don’t know everything. This acknowledgement forces me to maintain a teachable attitude while constantly seeking knowledge and wisdom to operate and improve the business. My personal motto is, “Do and teach what you know, until what you don’t know catches up with you”. As a woman and business owner, my focus has always been on what constitutes the inspiration, spirit and mindset of a great leader. I am unapologetic about my passion for what I do; the 30 years of experience spent learning what I know; and the Godly principles instilled in me since childhood. 



At Altogether Lovely Inc., we’ll give you the attention and personal service you’ll come to expect and enjoy.

Let us put our experience to work for you!

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Our products are free of sulfates and parabens (moisture stripping detergents and harmful potent chemicals). Naturally based. & formulated with key ingredients that nurture and promote the hair and scalp. Creating a healthy environment for healthy hair growth.



Through classes, workshops/seminars, clinics and outreach endeavors, we are able to educate consumers and hair care professionals regarding hair care, treatments, and maintenance.

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